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List with Brooke
Selling your home can be an emotional and challenging process, especially in today’s dynamic marketplace. With over 20 years of experience, Brooke and her TLC Team understands the unique challenges of the Tacoma and Pierce County real estate market. With a proven track record for success, Brooke is here to assist in every step of the sales process. Brooke has the extensive network, effective marketing strategies, tools and resources that work to get your home sold, for top dollar and the least amount of hassle!
UNIQUE. MEMORABLE.
Brooke works closely with each seller to develop a custom TLC marketing plan geared to target local, national and international buyers. Our comprehensive marketing plan encompasses professional photography, eye-catching design, maximum online exposure, strategic pricing and a focus on appropriate preparation to bring each property to the market with maximum impact. Our multi-dimensional strategy is designed to reach buyers where we know they are looking: Online media, mobile marketing, social media, print advertising, email marketing, direct mail, and our industry connections.
STAGED HOMES SELL 88% FASTER AND BRING IN APPROXIMATELY 20% MORE THAN NONSTAGED HOMES.
In Brooke’s comprehensive Listing Services, we provide full concierge-style services that you need to sell your home for maximum equity at no additional cost to you:
Professional Staging
Professional Cleaning
Contractor Partners for Necessary Repair/Upgrades
Landscaping Services
Curb Appeal Designers
Leave it all to Brooke to take care of every detail!
UNPARALLELED MARKETING. UNEXPECTED. EXCEPTIONAL.
Using your property’s stunning photos and video footage, our creative team spanning graphic designers, copywriters, video editors, and motion graphics artists – all specializing in real estate creative production – produce the distinguished visual assets that will power your property’s custom marketing plan. Your home will also have its own personal website, and be featured on the Distinctive Collection luxury tier of exclusive homes worldwide.
Our in-house savvy graphic designers weave together compelling photography, inspiring descriptions, and innovative layouts to produce custom property brochures and print ads designed to showcase your property in the best possible light.
Your property photos and descriptions are also formatted into an array of digital formats to power custom digital marketing campaigns across search engines, email, social networks, display advertisement networks, website sponsorships and custom URL websites.
We work with the leading videographers and 3D floor plan experts in the Pacific Northwest specializing in real estate creative production to capture the magical lifestyle enabled by living at your property using sight, sound and motion. With today’s real estate market full of fast-paced, tech savvy buyers, marketing properties with a video is a must.
PREP YOUR HOME TO SELL
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Brooke Beaty
Senior Global Real Estate Advisor
About Me
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Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.
What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.
Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.
If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.
I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.
Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.
Brooke Beaty, with over two decades of expertise, stands as a beacon in the real estate market in the Greater Pierce County & Tacoma area, and the prestigious Canterwood Golf & Country Club community. Renowned for her integrity, unparalleled service, and expert guidance in buying luxury properties in Washington, she ensures a stress-free home buying experience. Our dedicated team specializes in offering exclusive listings and personalized service, making Brooke the preferred choice for those seeking top real estate services in Tacoma and the Greater Puget Sound area. Whether you're eyeing an investment in Canterwood Golf Course luxury homes or dreaming of an exclusive retreat on the waterfront in Lakewood, partner with Brooke for a seamless journey to finding your ideal property, underscored by her commitment, integrity, and a truly pleasurable real estate experience.
